It's a subscription-based service from EA for PS4 and Xbox One offering access to selected EA games. It's similar to Origin access on PC. It was originally for consoles but at first, Sony declined to participate that's why it was first released on Xbox One on August 11, 2014. And after such a long time, it is coming to PS4.

It can be purchased in one-month or 12-month increments from Xbox Store or third party retailers. Members of this subscription will have unlimited access to the games until the membership ends. You don't need Xbox Live or PS Plus along with this membership but if you want to access multiplayer of a particular game then you do need it. When the membership will end, you won't be able to access the games. The saved data and other files of the game will be safe in the system. Members will also be able to purchase EA games and their extensions at discounted prices.